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Sogrape Vinhos

Portugalia

Douro

 

SOGRAPE VINHOS, S.A.
Apartado 3032
4431-852 Avintes
Portugal
Tel: +351-227 838 104
Fax: +351-227 835 769
E-Mail: info@sogrape.pt

Sogrape was founded in 1942 by Fernando van Zeller Guedes a driven and determined entrepreneur.

Today, the company is run by the third generation of the founding family and owns about 1200 hectares of vineyards in the main Portuguese wine-growing regions and in Argentina, Chile and New Zealand.

In 1942, Fernando van Zeller Guedes and partners, founded “Sociedade Comercial dos Grandes Vinhos de Mesa de Portugal” ( now known as SOGRAPE Vinhos S.A.) and created what would eventually become the most famous Portuguese table wine – MATEUS ROSÉ.

Sogrape’s ambition was for Portuguese wines to be known all over the world, with three main criteria: the quality of the wines, the importance of brands and the presentation of its wines.

The first example of Fernando van Zeller Guedes’s vision was the squat and unusual bottle created for MATEUS, inspired by the World War I soldiers’ flask.

This business acumen was ahead of its time and is now recognised as a company strategy with no equal in business in general and in the wine sector in particular.

Due, to a large extent, to the success of MATEUS, a true commercial phenomenon, SOGRAPE has been able to fulfil its strategic aims of diversification and investment in Portugal, as well as in Argentina and Spain.


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